Surfers against sewage brand identity statement

The current poster campaigns from Surfers Against Sewage are mainly focused on the surfers because the campaign is mainly about the sea and waves, which is the surfers main worries. The campaign needs to be a lot more broad and focused on more than just the waves and sea and it should also be focused rivers, lakes and the water quality in other places. The poster campaigns are mostly hand drawn and not very colourful and although the campaigns stand out enough without colour they would stand out even more with colour.