Environmental Charities- World Land Trust Research

World Land Trust is an international conservation charity that takes direct action to help preserve our rain forests. They are associated with many different partners around the world.

This charity doesn't really make its own poster campaigns but it does rely on children to make their campaigns, they do this so that younger people know about the charity

Some examples of poster campaigns:

Target Audience:

The target audience for this charity is everyone but i think it is focused more on children because they promote the charity using poster designs and campaigns made by children. There is a lot of colour and big fonts to catch the eye of other children and people walking past the poster.

Hooking Tech:

This charity uses bright colours, pictures and fonts to attract people to the poster, this is a good idea because more adults will use and read younger children's ideas and poster campaigns.

Brand Identity Statement 

This charity has a lot of good ideas on how to advertise a charity, using posters by children to advertise the charity but you could improve this by making some norma posters that are design and created by adults. I think this because even though the children's work is bright and colourful, something that looks more professional could also draw a lot off attention.