Aggressive NHS Campaigns

Identify how the NHS creates aggressive advice and information campaigns analysis the hooking techniques used to deliver direct messages to specific audience.

 The message behind this advertising campaign is that drinking too much can cause a sudden weight  gain, I know this because the glasses on the poster  are getting bigger, the more you drink. The target audience is people between the ages of 18 and above, this campaign is not aimed at a certain gender because if it was it would be laid out in a different way. It hooks people by using the images of four glasses.

The message behind this campaign is to say that if somebody was to drink too much at once, something bad could happen like stumbling into traffic or even alcohol poisoning, this campaign is more aimed at women I think this because the women in the poster is the main focus. There is no writing in the campaign and I think this is to get all of the focus on the main image. I also think the image is the poster's hook.

This poster campaign is to show people how drinking too much can effect how fit you are and how tired you get. I think this poster is aimed at men and more specifically aimed at dads. I think this because this can happen everywhere, when dads are too tired to want to play football with their children. The hooks for this campaign are the big, blue writing and the image of the dad and the son looking disappointed behind the dad.