- Advice and information Campaigns- The NHS use these to spread information about: drinking, the spread of bacteria, etc.
- The message behind this advert is to persuade people to not drink as much as, they do this by saying it will eventually make you heavier if you drink too much. This advert is aimed at people over the age of 18.
- This TV advert is here to try and persuade people not to drink too much because it can cause problems like heart disease and cancer, this video shows images like this to tell you what impact alcohol has on the body. There isn't really any audio that impacts the video.
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- Direct messaging - Awareness campaigns (charity) - Charities use adverts like this to try and make people feel quite bad which makes them want to give money, many charities use adverts like this.
- The message behind both adverts is to spread information about child abuse and how people's money can help children who are getting abused. This advert is aimed at everyone because people usually give a blind eye to children who are being abused.
- The advert shows really upsetting images to make other people feel bad for them so they want to donate money, the companies who make these adverts use upsetting music to match the music to the images on screen, this makes people want to donate to charities.
- Charity adverts like this one are shown later in the day so that companies can show upsetting images because adults are usually watching TV later, the other reason adverts like this are on in the evening is so the images on screen don't upset a younger audience.

- Uncontious messaging - Propaganda - Propaganda is often used by armies and governments to persuade the people of their countries to do something for them.
- The aim of this poster is to tell people that america could of used nuclear weapons to end the second world war, this propaganda was made in the mid 40's near the end of the second world war.
- The aim for this TV advert is to try to persuade people around the ages of 18-30 to join the british reserves in Afghanistan, they do this because the demand for soldiers is getting bigger. This advert is aimed at both man and women because they can both join the military.
- Army adverts like this are usually shown on TV during the day because adverts like this don't tend to show upsetting images unlike adverts that are shown later in the evening