Thursday, 27 March 2014

Banksy Street Graffiti Analysis

I think this piece of graffiti sends a strong message across because it looks like it is repressing freedom, I think this because the top and the bottom pieces of art show a hole in the wall protecting Palestine. This piece of graffiti is trying to show the opinions and views of the people living there because people might want the wall to fall down. The dove on one of the pieces of graffiti represents peace, I think this because people want their country to get out of war.



I think this piece of graffiti sends a message to the public, I think the message is no matter what you might not be able to accomplish any dreams you have, I think this because there is a big red line over the "follow the your dreams", this shows me people are starting to give up on their dreams.


This piece of graffiti is a statement towards the local government to speed up the production of a local park.  This piece of graffiti is aimed towards local governors and children, this is aimed at kids because it would be the kids that wanted a park instead of a carpark












Alcohol Awareness poster





Thursday, 13 March 2014

Aggressive NHS Campaigns

Identify how the NHS creates aggressive advice and information campaigns analysis the hooking techniques used to deliver direct messages to specific audience.



 The message behind this advertising campaign is that drinking too much can cause a sudden weight  gain, I know this because the glasses on the poster  are getting bigger, the more you drink. The target audience is people between the ages of 18 and above, this campaign is not aimed at a certain gender because if it was it would be laid out in a different way. It hooks people by using the images of four glasses.





The message behind this campaign is to say that if somebody was to drink too much at once, something bad could happen like stumbling into traffic or even alcohol poisoning, this campaign is more aimed at women I think this because the women in the poster is the main focus. There is no writing in the campaign and I think this is to get all of the focus on the main image. I also think the image is the poster's hook.



This poster campaign is to show people how drinking too much can effect how fit you are and how tired you get. I think this poster is aimed at men and more specifically aimed at dads. I think this because this can happen everywhere, when dads are too tired to want to play football with their children. The hooks for this campaign are the big, blue writing and the image of the dad and the son looking disappointed behind the dad.





Peer review by kyle champkins 13/3/14

In your last piece of public information work you have identified the 3 different types of campaign and what they're and have gone into good detail to explain and examine what they help create aweness for. the piece of work that shows this is 'This TV advert is here to try and persuade people not to drink too much because it can cause problems like heart disease and cancer, this video shows images like this to tell you what impact alcohol has on the body'. as its giving a clear example on how well you understands this and what you have discovered and progressed on throughout the lesson to increase your knowledge which you can use in later lessons.

Thursday, 6 March 2014

Three different types of public information

- Advice and information Campaigns- The NHS use these to spread information about: drinking, the spread of bacteria, etc.

- The message behind this advert is to persuade people to not drink as much as, they do this by saying it will eventually make you heavier if you drink too much. This advert is aimed at people over the age of 18.

- This TV advert is here to try and persuade people not to drink too much because it can cause problems like heart disease and cancer, this video shows images like this to tell you what impact alcohol has on the body. There isn't really any audio that impacts the video.

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- Direct messaging - Awareness campaigns (charity) - Charities use adverts like this to try and make people feel quite bad which makes them want to give money, many charities use adverts like this.

- The message behind both adverts is to spread information about child abuse and how people's money can help children who are getting abused. This advert is aimed at everyone because people usually give a blind eye to children who are being abused.

- The advert shows really upsetting images to make other people feel bad for them so they want to donate money, the companies who make these adverts use upsetting music to match the music to the images on screen, this makes people want to donate to charities.


- Charity adverts like this one are shown later in the day so that companies can show upsetting images because adults are usually watching TV later, the other reason adverts like this are on in the evening is so the images on screen don't upset a younger audience.









- Uncontious messaging - Propaganda - Propaganda is often used by armies and governments to persuade the people of their countries to do something for them.

- The aim of this poster is to tell people that america could of used nuclear weapons to end the second world war, this propaganda was made in the mid 40's near the end of the second world war.


 - The aim for this TV advert is to try to persuade people around the ages of 18-30 to join the british reserves in Afghanistan, they do this because the demand for soldiers is getting bigger. This advert is aimed at both man and women because they can both join the military.

- Army adverts like this are usually shown on TV during the day because adverts like this don't tend to show upsetting images unlike adverts that are shown later in the evening

What is public information